The Power of Story
Putting together a story is exciting, inspiring and where you can explore your personal touch. Whether it's a curation of colour, design or product, stories allow you to sell more than just a single item. Along with thought through merchandising, you can build a reputation for having lovely displays, unique products and an experience which is personal to you. All of this adds so much more to the relationship you have with your customers as they will feel they’ve had a much more exclusive experience.
If you put in the work for the customer, they will put in the work for you. When someone truly loves what they have just bought, what’s the next thing they’ll do? Go and tell their friends about it! The power of word-of-mouth advertising is so valuable these days as we’re all so used to being sold through Facebook & Instagram. A friend telling us about something amazing they’ve just bought or seen will capture attention ten-fold to an online post.
So next time you’ve got some free space in the window, or as the first thing you see in-store, make it something that will catch-eyes, stop people in their path and most importantly give them the excitement to tell everyone they know!